To honor him, mourn him or cash-in on his death? We observed most of the broadcasts and realized that for most of them, it boils down to money, traffic and ratings. Very few actually provide such special tributes to honor the superstar.
After the announcement of his comeback, he started to rehearse for what was expected to be an exciting musical treat for fans. Ticket sales only proved how much he was loved and how his STAR remained on top. Organizers are now planning a tribute concert to fill the planned tour.
- Access Hollywood – the program put together an episode completely around Jackson
- ET – also provided its viewers a dose of MJ
- CNN – special broadcasts secured a rare prime-time ratings victory, averaging 3.9 million viewers
- Fox – snapped 2.9 million in ratings
- MSNBC – came in at 1.5 million
- CBS News – aired a 10.pm special which drew 7.5 million
- ABC News – aired a 9 o'clock "20/20" segment which drew 5.7 million
- Dateline - attracted 5.6 million from 9-11 p.m. for coverage of the deaths of both Jackson and Fawcett.
- MTV – aired wall-to-wall Michael Jackson music videos, concert performances and a new hour-long special, "A Celebration of Michael Jackson on MTV."
- MTV2, VH1 and VH1 Classic - ran Jackson-themed programming all weekend.
- TV Land – aired a 1992 miniseries "The Jacksons: An American Dream"
- E! – aired the singer's "True Hollywood Story"
Then we have the bad side of reporting. In a post titled “Perez Hilton’s Despicable Michael Jackson Coverage Creates Backlash “ Pete Cashmore wrote “One blogger doing unprecedented damage to the social media cause (and in fact undermining the credibility of all bloggers) is Perez Hilton: upon learning of Michael Jackson’s hospital admission, he posted the following, shockingly offensive piece, alleging that Michael was “lying” or “making himself sick”. The post has now been updated on his site to temper this gross insensitivity, but we fear the damage to the blogging community has already been done.”. Peter writes for MASHABLE.
"Jackson’s Death Exploited by Spammers". In that article the following got us thinking even furthure about level people would go to exploit others. It reads: "It took only eight hours for spammers and cybercriminals to launch spam attacks that exploited interest in the pop idol’s untimely death. Security firm Sophos spotted the first spam messages, which claimed to have vital information about Mr. Jackson and asking for a reply. "
And.... "Websense isolated a spam e-mail mimicking a news report about Mr. Jackson’s death and displaying what appeared to be a link to YouTube that actually sent visitors to a compromised Web site. There, Windows PCs would be infected with a Trojan Horse designed to steal information."